Sidekick helps you. daita talks to your shoppers.
Shopify’s Sidekick is an assistant inside your admin. daita is an AI agent that sells and supports your customers — on your storefront and across chat, voice, WhatsApp and email — and it runs on Shopify, WooCommerce, or any website.
Sidekick vs daita, honestly
| Capability | Shopify Sidekick | daita |
|---|---|---|
| Chats with your shoppers on the storefrontSidekick is a merchant assistant inside the Shopify admin, not a storefront shopper chat. | — | ✓ |
| Voice — shoppers can speak, and hear a replyReal-time web/phone voice; voice-note in → voice + text out on WhatsApp/Instagram. | — | ✓ |
| “Where is my order?” — live order status & trackingSelf-service order lookup with carrier-level status, verified by email. | — | ✓ |
| Takes actions for the shopper (returns, checkout)Agentic checkout + return/exchange requests, with human approval on consequential actions. | — | ✓ |
| One inbox across email, WhatsApp, Instagram, web, SMSOmnichannel helpdesk with a safety-gated AI autopilot. | — | ✓ |
| Runs on WooCommerce, WordPress, or any websiteOne-line embed or the free WordPress plugin — not Shopify-only. | — | ✓ |
| EU data residency, GDPR & EU AI Act by designEU-hosted; you remain the data controller. | — | ✓ |
| Helps you write copy & run the store from the adminThis is what Sidekick is genuinely good at — admin-side merchant help. | ✓ | — |
Sidekick capabilities reflect Shopify’s public documentation and community reports (2026); Sidekick is a genuinely useful admin assistant. daita capabilities listed are shipped features. Not affiliated with Shopify.
When to pick which
Stay with Sidekick alone if all you want is help drafting product copy and running tasks inside your Shopify admin.
Add daita if you want an agent that actually talks to your customers — answering “where’s my order?”, recommending and selling products, handling returns, and doing it in chat and voice across WhatsApp, Instagram, email and the web — on Shopify or anywhere else you sell.
Questions
Is daita a replacement for Shopify Sidekick?
They solve different problems. Sidekick helps you inside the Shopify admin. daita is the agent your customers talk to — on your storefront and across chat, voice, WhatsApp and email — to find products, buy, and get support. Many merchants run both.
Does daita work if I am not on Shopify?
Yes. daita installs on WooCommerce, WordPress or any website with one line of code, or the free WordPress plugin. It is not tied to Shopify.
Can daita actually sell, not just answer questions?
Yes. It does semantic and visual product discovery, recommends, builds a ready-to-pay checkout, and handles order status and returns — with human approval required for consequential actions.
Is my data kept in the EU?
daita is EU-first: your data is stored and processed in the European Union, aligned with GDPR and the EU AI Act, and you remain the data controller.
No code, no card. Works on Shopify, WooCommerce, WordPress or any site.