Sidekick helps you. daita talks to your shoppers.
Shopify’s Sidekick is an assistant inside your admin. daita is an AI agent that sells and supports your customers — on your storefront, in a chat they can type or speak to — and it runs on Shopify, WooCommerce, or any website.
Sidekick vs daita, honestly
| Capability | Shopify Sidekick | daita |
|---|---|---|
| Chats with your shoppers on the storefrontSidekick is a merchant assistant inside the Shopify admin, not a storefront shopper chat. | — | ✓ |
| Voice — shoppers can speak to the chatShoppers can speak to the storefront chat; premium spoken answers on Growth and Sovereign. | — | ✓ |
| “Where is my order?” — live order status & trackingSelf-service order lookup with carrier-level status, verified by email — on WooCommerce, once you add the optional order-lookup key. | — | ✓ |
| Takes actions for the shopper (returns, checkout)A ready-to-pay checkout, plus return/exchange requests on Shopify stores — the store team confirms consequential actions. | — | ✓ |
| Hands off to your team, conversation attachedWhat the agent cannot answer goes to a human, with the full conversation. | — | ✓ |
| Runs on WooCommerce, WordPress, or any websiteOne-line embed or the free WordPress plugin — not Shopify-only. | — | ✓ |
| Helps you write copy & run the store from the adminThis is what Sidekick is genuinely good at — admin-side merchant help. | ✓ | — |
Sidekick capabilities reflect Shopify’s public documentation and community reports (2026); Sidekick is a genuinely useful admin assistant. daita capabilities listed are shipped features. Not affiliated with Shopify.
When to pick which
Stay with Sidekick alone if all you want is help drafting product copy and running tasks inside your Shopify admin.
Add daita if you want an agent that actually talks to your customers — answering “where’s my order?”, recommending and selling products and, on Shopify, filing return requests — in a storefront chat shoppers can type or speak to, on Shopify or anywhere else you sell.
Questions
Is daita a replacement for Shopify Sidekick?
They solve different problems. Sidekick helps you inside the Shopify admin. daita is the agent your customers talk to — on your storefront, in a chat they can type or speak to — to find products, buy, and get support. You can run both.
Does daita work if I am not on Shopify?
Yes. daita installs on WooCommerce, WordPress or any website with one line of code, or the free WordPress plugin. It is not tied to Shopify.
Can daita actually sell, not just answer questions?
Yes. It does semantic and visual product discovery, recommends, builds a ready-to-pay checkout, answers order status (on WooCommerce with the optional order-lookup key) and, on Shopify, files return requests — with human approval required for consequential actions.
Is my data kept in the EU?
Partly, and we say exactly which part. Built in Munich. Conversation data is stored in the EU; the app servers, the AI model, voice transcription and file attachments currently run in the US under EU Standard Contractual Clauses. A data processing agreement (Art. 28 GDPR) is available on request on every plan, you remain the data controller, and the assistant always says it is an AI (EU AI Act, Art. 50).
On Shopify, daita is installed from the Shopify App Store and billed by Shopify, on your Shopify invoice. It also runs on WooCommerce, WordPress and any other website.
If you install daita from the Shopify App Store, Shopify bills your subscription on your Shopify invoice — we never charge a Shopify store directly.